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Freshy-MITA Innovation Hub

the business idea Freshy is a cloud + mobile platform which allows cafeterias and restaurants to post last-minute offers on the pre-cooked excess food which they couldn’t sell through the day. After offer is posted, platform will locate customers nearby and send a blind or preference based push notification. Meals on offer can be purchased with a single tap within the app. Lastly, customer will need to walk into the food establishment and present a 4-digit code to collect his purchase.


the startup
Freshy is a Maltese startup with a clear vision on how to solve food waste problem in catering and hospitality industries. Founded in September of 2015, with the company being officially formed in September of 2016. Freshy has been awarded “JAYE National StartUp Award 2016”, “TAKEOFF Seed Fund Award 2016” and “MITA YouStartIT Award 2016”. Also, Freshy has been a finalist of “JA European Enterprise Challenge 2016” and semi-finalist of “ClimateLaunchpad 2016”, two prestigious European startup competitions. The team consist of four members coming from distinct backgrounds and having extensive working experience in their respective fields.


the team
Anatoliy Gatt (CEO) is a final year B.Sc. (Hons.) in Business and Information Technology student at University of Malta with over 3 years of working experience in iOS development for a number of eastern European companies and over a year of experience in open source development.

Gleb Eliseev (COO) is a final year B.Sc. (Hons.) in Software Development student at University of Malta with over a year of working experience in web development using the latest cutting edge tech stack.

Valeria Lobanova (CFO) is a final year B.Com. (Hons.) in Banking and Finance student at University of Malta with over a year of working experience in accountancy.

Svetlana Mitrakhovich (CMO) is a final year B.Com. (Hons.) Marketing student at University of Malta with over a year of working experience in social media marketing.​​